FOCUS GROUP MODERATION

20 Years of Focus Group Experience

Debbie McNamara, owner and president of Research Inc., is a skilled focus group moderator with over 20 years experience in a variety of qualitative research applications and techniques.  Her qualitative experience includes:

• New product concept testing
• Communications/reaction testing
• Packaging design
• Brand positioning

Our Focus Group Process

Debbie works closely with clients through all phases of the project including…

• Defining project objectives
• Recommending the appropriate qualitative methodology
• Developing the screener to recruit the target audience
• Designing a discussion guide that will best achieve the project objectives
• Managing the recruiting process to ensure a successful group
• Analyzing findings and developing indicated actions

The Bottom Line – What to Expect

With focus group moderation from Research Inc., you can expect to have the following results:

• Hassle-free recruiting and project management
• Results that meet your timeframe for decision-making
• Findings that you can take action upon