Research Inc. achieves "Top Rated" status by the Impulse Survey
(Greenville, SC - September 17, 2007) - Research Inc. was rated one of the world's best facilities by the Impulse Survey, an annual survey among 5,000 moderators and researchers worldwide.
Why choose Research Inc. for your next focus group?
- The only "Top Rated" focus group facility in South Carolina -- 2007 Impulse Survey
- Precise and reliable recruiting
- Daily communication during your project
- Friendly/professional/accommodating hostess staff
- Spacious facility (comfortable viewing room/large focus group room)
- Up-to-date technology
- Experience in-house moderator
- Conveniently located to airport, downtown area, and interstates
- Satisfied clients who repeatedly book their focus group projects at our facility!
Debbie McNamara Speaks at Georgia Bankers Association Marketing Conference in Atlanta, Georgia (October 26, 2006)
The theme at this year’s conference was “A Holistic Approach to Marketing Financial Services.” Debbie McNamara showed bank marketing executives state-wide how market research can be used to build loyal customers, attract new customers, and motivate employees to ultimately increase profits at an organization.
Debbie McNamara Earns Prestigious Professional Researcher Certification (PRC)
The Certification, awarded by the Marketing Research Association, signifies that the above mentioned individual has met a stringent set of criteria and possesses the knowledge and practical experience in marketing research necessary to earn this esteemed credential.
The Professional Researcher Certification was developed as a powerful professional tool for researchers of all levels of work experience and education. It is the goal of MRA to encourage high standards within the profession in order to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage continued professional development. Additionally, it is the hope of MRA that these certification standards will increase consumer understanding of research and foster premiere professional standards in the industry.
Hillary Swank, Julia Roberts and Research Inc. - all in USA TODAY
Selected to track consumer purchasing habits and motivation for the Craft Yarn Council of America, summary results by Research Inc. were recently featured in USA Today Snapshots®. To be sure, we are not research as usual. We not only design the project, implement the study and analyze the data, we go one step further. We deliver the results to you in actionable marketing strategies you can employ immediately.
Research Inc. sponsors roundtable discussion with GSA BUSINESS at Research Inc.'s Greenville, SC focus group facility -- a panel of local marketing experts discuss best practices and how they measure Marketing ROI.
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Debbie McNamara Keynote Speaker for Craft Yarn Council of America (CYCA) at Craft & Hobby Association (CHA) Trade Show
The CHA Show is the world’s largest trade show for the craft & hobby industry. They held their annual trade show on February 12, 2005 in Atlanta, GA. Debbie McNamara presented Research Inc.’s market research findings for the Craft Yarn Council of America. Research shows that knitting and crocheting are here to stay!
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You can also visit the CYCA website to read more about
the study at:
http://www.craftyarncouncil.com/know.html
Greenville-Spartanburg International Airport & Research Inc.
in the News
GSA Airport adds a few customer-inspired perks based
on Research Inc.’s quarterly customer satisfaction research.
Debbie McNamara Speaks at IBT’s 15th Annual
Banking Trends Conference
IBT held its 15th annual retail and branch banking conference September 29 – October 1st, 2004 at the W Hotel in New Orleans, LA. The conference covered the latest retail banking trends.
Debbie presented Research Inc.’s findings from IBT’s first Market Pulse Survey. You can see these findings at:
http://www.ibtsource.com/images/marketpulse.pdf
Debbie McNamara joins TEC*
Debbie McNamara has joined The Executive Committee (TEC). TEC is an international organization for Presidents and CEOs. It helps business owners and top executives make better strategic decisions, accelerate their professional growth and it provides a forum for exchange on significant business issues.
*TEC changed its name to Vistage in 2005. For more information on the organization, visit www.vistage.com
Milliken & Company Press Release
Research Shows That Bottle Closures Impact Consumer Preference
Consumers Prefer Clear Over OpaqueConsumer preference for soft drink and bottled water brands is significantly influenced by whether the beverage container closure is clear or opaque, according to a recently completed independent research project commissioned by Milliken & Company, a leading provider of additives for plastic containers.