• Who your potential customers are
• Criteria on which they make buying decisions
• The competition or who they currently buy from
• What it would take to get them to buy from you
• What they expect from your product or service
• When and where they prefer to buy

Why choose a Market Research Firm?

• Market research professionals are likely to get better results. They have experience in designing survey questionnaires, running focus groups and asking the right questions.
• Customers are more likely to be honest with an outsider, particularly if they have a complaint.
• Customers may worry you're trying to sell them something if you conduct the research yourself.
• You may find it difficult to be impartial, particularly if people criticize your business.

Make the most of your market research

• Spend time not money
• Carefully determine your research objectives
• Apply the research
• Head for the top
• Be disciplined