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Free Research Custom strategies for improving marketing ROI
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SERVICES
PRODUCT DEVELOPMENT RESEARCH
Whether you are developing a new product or service, or making changes to existing ones, you want to make sure you are headed in the right direction. Our Product Development Research can determine whether prospective users find the new concepts acceptable and user friendly. When modifying existing products or services we can gauge how your target audience will react to those changes. Sampling, product trials and other promotional evaluations can be used in these examinations.
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COMMUNICATIONS & REACTION TESTING
Make effective use of your budget with our Communications & Reaction test before you make large media or direct mail purchases. Our research can be used to determine consumer preference, comprehension and reaction to proposed print, TV, radio, outdoor and internet campaigns. It can also be used to compare competitive offerings.
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BRAND IMAGE & AWARENESS RESEARCH
Measure the success of your marketing efforts using our Market Image & Awareness Research study. This research gives you benchmark levels for awareness, advertising recall and market perception. It is an ideal way to track your image against your competitors’ or to determine if any changes need to be made to your product, your advertising message or your media use. Such studies can be conducted as ongoing surveys for continuous and consistent management information.
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CUSTOMER SATISFACTION RESEARCH
Top-notch customer service is often the key to success for any company. Study after study continues to show it is more profitable to satisfy existing customers rather than spending money to find new customers.
Are you really giving your customers what they want? Our Customer Satisfaction Research identifies gaps between what customers want and what you deliver. Periodic measurements provide management with a tool to evaluate progress towards improving customer satisfaction.
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EMPLOYEE SATISFACTION RESEARCH
Motivated, satisfied employees are one of your company’s greatest assets. Happy employees tend to be more productive and more likely to deliver superior customer service than dissatisfied employees. Our Employee Satisfaction Study involves objective interviews or focus groups to determine how satisfied your employees are with their jobs, benefits, work environment, salaries, company image and more. By having Research Inc. conduct this study you are more likely to get open and honest answers that will help you make informed management decisions.
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MYSTERY SHOPPING
If you are concerned about whether your employees are giving proper customer service, are knowledgeable about your product line or are following sales procedures, a mystery shop can be done. Our Mystery Shop Program uses professionally trained “shoppers” to pose as customers and evaluate how your employees perform based on a certain set of criteria. For more complete information we also shop your competitors to see how you compare to the competition. Management can use this information to develop training guidelines, set sales quotas and services standards, or make other strategic decisions.
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SITE LOCATION ANALYSIS
Prior to investing in real estate or entering into a long term lease for your new facility be sure you are selecting the best site available. Our Site Location Analysis can identify where your existing customers are, where target customers can be found and where competition is. We can also assess site visibility and discover growth projections and numerous other factors management can use before making a huge financial commitment. Where you have already identified a proposed site, or are trying to obtain potential sites, our Site Location study can help you make the right decision.
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