Communications & Reaction Testing

Make effective use of your budget with our Communications & Reaction test before you make large media or direct mail purchases.

Our research can be used to determine consumer preference, comprehension and reaction to proposed print, TV, radio, outdoor and internet campaigns. It can also be used to compare competitive offerings.

Communications and Reaction Testing Case Study

Children's Healthcare of Atlanta

Children's Healthcare of Atlanta, one of the premier pediatric hospitals in the country, strives to enhance the lives of children through excellent patient care, research and education. The healthcare organization is especially committed to providing families with the resources they need to prevent illness and accidental injury whenever possible. In an effort to help prevent teen injuries, Children's Healthcare of Atlanta initiated a campaign advocating seatbelt usage among teenagers.